140
The number of coloured senior academics in the UK (Source: Adams, 2020). Out of 21,000 full-professors, only 0,6% identified as Black. A lack of diversity and unfavourable racial dynamics affect universities as much as any other institution. Jonathan Wilson, a full-time Brand Strategy & Culture professor…
11000
The number of companies dedicating 1% of their turnover to socio-environmental actions across the world (Source: Axylia). Why more and more brands adopt such a contributory mission a.k.a. « Profit for Non-profits”? Is there any underlying opportunism i.e. “greenwashing”, “social washing” or “mission washing”? Companies, just like…
Tomorrow will be a great time
In Mandarin, the word crisis brings together two ideograms: Wei – danger, and Ji – opportunity. The danger, anxiety-provoking, reminds us of our almost animalistic primary condition: survival. Opportunity is a hope, which mobilizes our richest and most accomplished human qualities: our intelligence, our conscience…