facts of 2020 that make us believe a better future is possible. The 2020 pandemic shut down the world, causing that many look at the future through lenses of fear, uncertainty, and hopelessness. However, in NooS we have decided to start this 2021 on a…

Additional persons at risk of extreme poverty, with less than $ 1.9 a day to live, by 2021 (source: World Bank). The necessity to face new uncertainties The Covid-19 pandemic is transforming our societies at all levels. Although we have experienced health crises and major…

The number of companies dedicating 1% of their turnover to socio-environmental actions across the world (Source: Axylia). Why more and more brands adopt such a contributory mission a.k.a. « Profit for Non-profits”? Is there any underlying opportunism i.e. “greenwashing”, “social washing” or “mission washing”? Companies, just like…

In Mandarin, the word crisis brings together two ideograms: Wei – danger, and Ji – opportunity. The danger, anxiety-provoking, reminds us of our almost animalistic primary condition: survival. Opportunity is a hope, which mobilizes our richest and most accomplished human qualities: our intelligence, our conscience…